Haruhi Suzumiya Appears in Gum Ad

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31 March 2010 16 Comments

Perhaps riding off the wave of popularity generated by the Haruhi Suzumiya movie, a new Japanese commercial from the company Lotte will use Haruhi Suzumiya characters to advertise their Acuo brand gum. The short commercial features actor Toma Ikuta using his nice gum-freshened breath to transform girls… and cats into Haruhi, Mikuru and Yuki. Yes, it is as weird as it sounds, so watch it for yourself below.

A short translation of the commercial from ANN explains what the commercial is about:
In the “Boutique” commercial, Ikuta is chewing Acuo gum when he spies an item that is sold out at a boutique. When he blows his “nice breath” onto the boutique clerk, she transforms into Mikuru Asahina. The boutique manager comes over to scold Ikuta for “turning people into anime characters.” Ikuta says “Suimasen” (“I’m sorry”) with his fresh breath, and the manager turns into Haruhi. Confused, Ikuta runs out of the store and runs into an alley cat … who transforms into Yuki Nagato.

Thanks to Marty and Ones for sending in the news tip. Original sources are Oricon and ANN. If you have Haruhi-related news or media to share, please send it in.